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Creating an SEO strategy (with Webmaster Tools!)

Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company’s online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog. Continue reading….

Is SEO Dead?

Is SEO Dead? – Forbes This is a question that gets asked often, and it’s a very heated topic to boot. There are plenty of folks in the industry who say it’s alive and well, and plenty of others who think it’s on the way out. Long-time SEO Jill Whalen recently announced she’s ending her […]

8 Video Types to Add to Your Content Marketing

8 Video Types to Add to Your Content Marketing – Search Engine Watch In 2013 you made a decision to use video to connect with your customers. But now the year is almost through and you’re still staring at your coworkers trying to understand what that means. What kind of video should you create? What […]

seo

How to improve client relationship

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impression

Making a great first impression

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books1

5 SEO Books for 2013 that you have to read!

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online

The future of search

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strategy

Picking the right strategy for your business

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Small Business Marketing To Grow Your Business

Small Business Marketing – On A Budget Small business marketing can overwhelm new business owners, who often have great expertise in their chosen fields, but lack serious marketing experience. Unfortunately, competitors will not relax while owners develop business acumen. Modern business marketing efforts create tremendous competition for customers in person and online, and businesses must […]

Developing A Successful Small Business Marketing Plan

Successful Small Business Marketing Plan Before settling on a marketing plan, know your customer. A good strategy will target a specific customer base, those who view your product or service as filling a need or solving a problem. To advertise effectively, a small business marketing plan needs to determine customer motivation in order to expand […]