Website Optimization and Online Marketing Benefits Brick and Mortar Stores
There are still business owners who don’t understand how online marketing can benefit them. They mistakenly believe simply having a website is enough. Nothing could be further from the truth. You may not be selling online, but a website can boost the sales of a brick and mortar store, too.
Selling online increases profits, but even if you’re not selling your product from a website, you can benefit by some indispensible services. A website isn’t something to be established and forgotten. It must be tended just like a brick and mortar store. A website makes information about your business available each time someone does a search. More and more people are conducting local searches to find what they want. If they can’t find your business online, they’re going elsewhere for what they need. That represents a loss of business for you and dollars in the pocket of your competition.
RGV Computer Consulting knows the difference a properly optimized website can make in sales. They’re dedicated to helping small- to mid-size businesses achieve online success. They have proven marketing systems and techniques that can help any business succeed without the huge expenses associated with traditional marketing.
The Internet is second only to television when it comes to advertising. RGV Computer Consulting can help optimize your website utilizing top techniques designed to drive traffic to your site, engage customers and bring your brick and mortar store the attention it deserves. They can even get your site listed on Google maps so customers can easily locate your physical store.
Social networking sites represent a goldmine of marketing opportunities. Social networking platforms represent powerful communities comprised of millions of users, 70 percent of which are outside the U.S. Establishing your brand and presence on these sites can result in thousands of new customers over time.
These sites also have the added benefit of providing opportunities to build backlinks. Search engines constantly sweep the Web looking for relevant links to help determine search engine results. The more legitimate backlinks your website has, the more interest search engines will have in your site.
If a picture is worth a thousand words, a video is worth a million viewers. Over 1 million users seek videos on YouTube each day. A percentage of those users could be leveraged to your website and business. Utilizing online videos is a strategy often overlooked by small business owners, who believe they can’t compete with larger firms. Social networking and video sites are the great equalizers. Businesses of all sizes can compete equally with a properly managed marketing strategy. Yours could even be the next viral video. It’s the ultimate word-of-mouth advertising.
To engage customers, websites must have a steady stream of changing content. Many business owners lack the knowledge or time to provide that content. RGV Computer Consulting can provide the compelling content you need with their copywriting services. It may sound boring, but Internet shoppers also want to be informed and entertained. Sites that contain those elements will have visitors coming back for more, thereby increasing traffic and sales. A good copywriting service conducts untold hours of research to discover what will best motivate customers to visit your site. SEO copy can increase conversion rates by as much as 170 percent.
If you’re not sure what you want or need, the professionals at RGV Computer Consulting will discuss your business and your goals with you to determine a marketing strategy that gets results. They even provide a free consultation. You can also download a free report from their website entitled, “Mastering New Marketing: Low Cost Methods to Increase Profits.”
RGV Computer Consulting professionals are well versed in Internet marketing strategies and can help you develop a marketing solution that gets results. Even if you’re not offering products for sale online, an Internet marketing campaign will drive traffic to your site and straight to your brick and mortar store.
Need More Information On Website Optimization and Online Marketing?
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